Sometimes, packaging is a better seller than the item itself. Some are able to craft a unique, emotional narrative with this, all without a single word being spoken.
Designing such narratives requires materials and form. Whether it’s the texture of the item and how it feels, the color of such items that sparks feelings and memories, or the weight of the item, whether light or heavy in the hand, and how dense it feels, all can convey various feelings.
Your packaging tells all, and it can tell so many amazing things. by designing the right narrative in your packaging and using amazing materials that help to facilitate that, you’ll be able to craft and build all that you need, without a word being spoken.
Packaging As Metaphors
There are a lot of ways to look at packaging in a metaphorical sense.
Think of it like a flower, holding the real jewels inside. Many flowers have an outer part to them—the petals and stems and leaves, all which have certain textures and such. Inside are the seeds and the important parts of the flower, but the outer packaging that we see whenever we look at flowers, brings us closer to it, and that is why the outside of the packaging, the things customers see initially, are so important.
It is also like unveiling a treasure. Some people might be curious about what’s inside, but if your packaging doesn’t actually evoke feelings of wonder and excitement, people might not be interested. You don’t have to tell everyone, but just enough to build excitement for all involved.
Finally, lifting a curtain. Packaging is what houses the true reveal, the real excitement. But, when you’re able to foster a better excitement overall, it creates a unique, exciting packaging, without a single word being spoken, or any indication of such.
Designing to Convey Ethos
You want to design and put language on there to convey the ethos that you have.
Pushing sustainability with simple, ecofriendly materials is a great place to start. You’ll want to use kraft materials and other boxes, which will in turn improve the ecofriendly aspects of this.
Craftsmanship is another big part of it. Crafting the box with unique shapes and textures will help to show just how beautiful it truly is.
Another big thing is innovations. Branding innovations and new excitement and choices will help with improving the branding aspects of your packaging, and convey great success.
Sometimes, Less is More
You might think you have to add so much for your packaging to stand out. But, what’s cool about this packaging, is you can go minimalist, and that will speak volumes.
Silence, space, and suggestions are all various tools, designed to money feelings with customers, and really make them shine. Being able to offer such is really good, and many brands are using simple boxes, with bold designs and lettering to stand out.
It also may use the white space, with a unique texture to it, to show the importance of such a packaging incentive and need.
When building your packaging, consider all of this. Your packaging tells a story, sometimes without needing to utter a word. If you as a brand are able to take this on, and build the ideal packaging that will stand out in its own way, it can create and foster a relationship with not only customers, but others intrigued by the brand as well.
Sometimes you don’t need to use words to tell the stories that you have, you just need to know how to make your packaging speak for you.
