Customized Jewelry Packaging

 For small businesses, especially in the business of jewelry, the type of packaging that’s there plays a role in the brand definition, and further customer attraction, providing some aesthetics, protection, and further effectiveness too. 

The right packaging will enhance your jewelry and the business. 

The Benefits of Customized Packaging for Jewelry 

There are a lot of benefits that come with jewelry packaging that’s customized. It does reinforce the identity of the brand, but also provides a means for you to differentiate different products you have from the others in your competition. 

Some ways include: 

• A luxury or exclusivity that happens on the end of the end user 

• The unboxing experience being unique and fun 

• A higher chance of a repeat customer and business 

• A better customer experience 

Materials to check out 

There are a lot of different materials that are used for the packaging of custom jewelry. 

There are a few things for you to consider. Some of the most common types that are used for these jewelry packaging options include chipboard, paperboard, metals, plastic, and even fabrics. 

Each of these comes with a variety of pros and cons to possibly focus on and keep in mind, especially when deciding the best materials for a product.

For instance, some paperboards are very light, easy to recycle, and are better for a more eco-friendly experience. Metals on the flip side tend to be more luxurious, eye-catching, and longer lasting. 

Here are a few ideas for you to consider.  You can make this minimalist, a little more whimsical, or even nice and ornate depending on the needs. 

Here, we’ll give you some inspiration for this packaging: 

• A metallic foil, which is cardstock that’s made with accents of metallic foil, capturing the attention of others 

• Embossing, which is great for intricate, better pieces that boost the textures, providing greater depth to these packaging 

• Recycled cardboard, for eco-friendly, better options that provide a sustainability, making it elegant, and better on the environment 

• Clear boxes: these are boxes that are clear and made of plastic. If you want to focus on the future of a product, rather than an ornate box, then you’ll definitely want to look into this 

• Printed ribbons for boxes, which create a sophisticated and simple type of design for customized boxes 

Marketing for This 

There are a few ways to engage with the right marketing practices for jewelry packaging. 

It’s vital to show these off, boosting better market recognition and awareness of the brand. There are a few things that are implemented to create better, customized designs. 

You can use social media such as Facebook or Instagram, sharing photos of the design. This is good to provide a better way in which these aspects were made. There are also videos you can make too, which gives customers a full view of all sides of the jewelry, packaging, and the like, creating more intricate types of details. 

Finally, if you have the means, consider collaborating with bloggers, and influencers.  Give them the jewelry so that they can market this, reaching wider and better audiences for you to market your designs as well. 

Tiffany and Co is a good example of this. They work with influencers and have managed to get the audience that associates them with luxury. The turquoise boxes are a sign of luxury for a lot of people. 

Cartier is another, as they use a red box that has a gold trim adornment. 

It’s ultimately up to you, but this is a good place to start with packaging your jewelry uniquely.